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  • Comparing destination image of visitors, potential visitors, and residents.

    Author(s) : Draper, J.

    Author Affiliation : Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston, Houston, Texas, USA.

    Author Email : jadraper@uh.edu

    Journal article : e-Review of Tourism Research 2015 Vol.12 No.1/2 pp.137-151 ref.16

    Abstract : The purpose of this paper is to compare the destination image of inquirers of the Austin, TexastexasSubject Category: Geographic Entities
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    Convention and Visitor Bureau. A number of differences were found between visitorsvisitorsSubject Category: People Groups
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    , potential visitors, and residents. In general, residents had higher levels of agreement with each of the image items, followed by visitors. Significant differences were found between items such as Eclectic, Unlike the Rest of Texas, and Weird, providing opportunities for the destination to further promote through testimonials and trip itineraries related to these images. In addition, significant differences were found between all three groups regarding the destination being Environmentally friendly, which could be promoted more through testimonials and trip itineraries. More detail regarding testimonials and trip itineraries are discussed.

    ISSN : 1941-5842

    URL : http://3ws1wk1wkqsk36zmd6ocne81.wpeng...

    Record Number : 20153350714

    Publisher : Texas A & M University Press

    Location of publication : College Station

    Country of publication : USA

    Language of text : English

    Indexing terms for this abstract:

    Descriptor(s) : destinationsdestinationsSubject Category: Miscellaneous
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    , destinations marketingdestinations marketingSubject Category: Miscellaneous
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    , local populationlocal populationSubject Category: People Groups
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    , perceptionperceptionSubject Category: Miscellaneous
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    , visitorsvisitorsSubject Category: People Groups
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    Identifier(s) : guests, United States of America

    Geographical Location(s) : TexastexasSubject Category: Geographic Entities
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    , USAusaSubject Category: Geographic Entities
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    Broader term(s) : Great Plains States of USAgreat plains states of usaSubject Category: Geographic Entities
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    , USAusaSubject Category: Geographic Entities
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    , APEC countriesapec countriesSubject Category: Institutions and Organisations
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    , Developed Countriesdeveloped countriesSubject Category: Miscellaneous
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    , North Americanorth americaSubject Category: Geographic Entities
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    , AmericaamericaSubject Category: Geographic Entities
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    , OECD Countriesoecd countriesSubject Category: Institutions and Organisations
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    , Gulf States of USAgulf states of usaSubject Category: Geographic Entities
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    , Southern States of USAsouthern states of usaSubject Category: Geographic Entities
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    , Southern Plains States of USAsouthern plains states of usaSubject Category: Geographic Entities
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    , West South Central States of USAwest south central states of usaSubject Category: Geographic Entities
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    , Southwestern States of USAsouthwestern states of usaSubject Category: Geographic Entities
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