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Author Affiliation :
University of Derby, Kedleston Rd, Derby DE22 1GB, UK.
Oriade, A.; Robinson, P.
Rural tourism and enterprise: management, marketing and sustainability
This chapter discusses the role of communities in the development of rural tourism. Through a representative sample of more developed destination case studies in Europe and North America, the key indicators leading to successful community-based rural tourism are explored. These indicators include innovation in endogenous planning, shared networks, relationship management, informed decision making and support and future-proofing destinations for growing shared wealth and social capital. A framework and working model of community-based tourism, developed to identify good practices in rural communities, is explored.
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Indexing terms for this abstract:
community involvement, decision making, networking, planning, rural tourism, social capital, tourism development
Geographical Location(s) :
Developed Countries, Europe, North America
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