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  • Is the airline trustworthy? The impact of source credibility on voluntary carbon offsetting.

    Author(s) : Zhang BeiLeRitchie, B.Mair, J.Driml, S.

    Author Affiliation : Tourism Cluster, Business School, Faculty of Business Economics and Law, University of Queensland, Colin Clark, 39 Blair Dr, Saint Lucia, Queensland, Australia.

    Author Email : b.zhang@business.uq.edu.au

    Journal article : Journal of Travel Research 2019 Vol.58 No.5 pp.715-731 ref.82

    Abstract : Airlines have introduced voluntary carbon offsetting (VCO) products to encourage consumers to mitigate emissionsemissionsSubject Category: Miscellaneous
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    from their air traveltravelSubject Category: Activities
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    . However, literature has suggested a low VCO adoption partly because of low perceived credibility. This study investigates the impact of source credibility (expertise and trustworthiness) on air travelers' purchase intention for aviation VCO products. This is the first study to conceptualize and test the influence of source credibility on air travelers' carbon offsetting behavior using communication theory. Source credibility of a message directly influences air travelers' purchase intention of aviation VCO products in a positive way. Examining source credibility components shows that trustworthiness has a significant positive impact on purchase intention, while the impact of expertise is not significant. Theoretical and practical implications of the findings are discussed, which highlight the importance of improving source credibility, and trustworthiness in particular, to encourage consumers to mitigate air travel emissions.

    ISSN : 0047-2875

    DOI : 10.1177/0047287518775781

    Record Number : 20193190856

    Publisher : Sage Publications

    Location of publication : Thousand Oaks

    Country of publication : USA

    Language of text : English

    Indexing terms for this abstract:

    Descriptor(s) : air transportair transportSubject Category: Disciplines, Occupations and Industries
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    , carbon marketscarbon marketsSubject Category: Disciplines, Occupations and Industries
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    , consumer attitudesconsumer attitudesSubject Category: Miscellaneous
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    , consumer behaviourconsumer behaviourSubject Category: Miscellaneous
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    , consumer informationconsumer informationSubject Category: Miscellaneous
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    , emissionsemissionsSubject Category: Miscellaneous
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    , purchasing habitspurchasing habitsSubject Category: Miscellaneous
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    , traveltravelSubject Category: Activities
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    Identifier(s) : behaviorbehaviorSubject Category: Miscellaneous
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    , consumer behaviorconsumer behaviorSubject Category: Miscellaneous
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    , transportation

    Geographical Location(s) : AustraliaaustraliaSubject Category: Geographic Entities
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    Broader term(s) : APEC countriesapec countriesSubject Category: Institutions and Organisations
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    , AustralasiaaustralasiaSubject Category: Geographic Entities
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    , OceaniaoceaniaSubject Category: Geographic Entities
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    , Commonwealth of Nationscommonwealth of nationsSubject Category: Institutions and Organisations
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    , Developed Countriesdeveloped countriesSubject Category: Miscellaneous
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    , OECD Countriesoecd countriesSubject Category: Institutions and Organisations
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